Role of Visual Culture in our lives
Ours is a visual culture. Our workplaces are visually saturated environments and our dominant pastimes (films, television, video games, and the Internet) are visual media. Moreover, we communicate visually when we are trying to cross over cultural boundaries. Think, for example, of graphics devised for international signage. Knowledge is often communicated visually – scientists chart brain activity, economists graph fiscal trends, geographers map territory and detectives photograph evidence. We all participate in Visual Culture. We are ‘informed’ by Visual Culture in the sense that our behavior is affected by, and Visual Culture affects our behavior: think of various signs we encounter in our daily life – road signs, various signs giving directions inside buildings such as hospitals banks, supermarkets, etc.